We created a new way for shoppers to explore recipes, see nutritional info, play games and interact with one of their favorite Mascots… Duke.

Bush’s needed to leverage Duke’s popularity to help jump-start a slow buying season. We proposed building a digital doghouse for Duke, that could serve as a portal to relevant information consumers were looking for. Duke’s doghouse sought to elevate the fun and relevant information into a structure consumers would enjoy exploring.

We combined games, nutritional information and promotional messaging into an easy to navigate portal. Showcasing the latest commercials, interactive games and featured products, visitors could explore Duke’s pad to find new experiences around every corner. There were even some hidden areas built into the site to allow users a truly immersive experience.

RESULTS

This Duke’s Doghouse microsite launched on time and on budget to great fanfare around Bush’s HQ. The site took advantage of ground-braking web technologies to stream video on-demand without needing to preload making for a seamless user experience. Not bad for 2008.