DURAFLAME
TuRNING UP THE HEAT
Fire has always been at the center of society. Humans have been gathering around fire for tens of thousands of years, and until 1972 they had to struggle with finding firewood and kindling to get the flame going.
Duraflame started making firedogs 50 years ago and we gave our social media community a reason to have a fire just about every night. From “Embrace the laze” to “Camp Duraflame” we produced social content that paired the perfect log with the perfect activity.
This social content was planned, shot, edited and shared entirely within my team. We would go on location for multi-day shoots each month, lighting fires and taking pictures while staging intricate scenes to showcase the product. It was lit. Oh… and we partnered with Supreme.
RESULTS
Duraflame’s organic reach grew over 93% when compared to 2021 with a 507% increase in post reactions. Shares were also up over 132% leading to one of the hottest social quarters they have had.
