These days, when you buy a new car you have an expectation. An expectation of quality, performance and value. Oh, and efficiency. It has to get good fuel economy. And you want to be able to customize it so it's unique to you. Simple, right?

Lacks Enterprises is a little known, privately held company in west Michigan. They have been a supplier to the automotive industry for over 50 years, designing and delivering chrome plated car parts for every major manufacturer you can imagine. They are the best, and no one knows their name.

We reimagined their brand with a stylish new approach that visually communicated the sophistication of what Lacks does. We established a new international website to support the message and outline the capabilities and business units within their organization for North America, Europe and Asia. Not to mention a new configuration tool that allows users to explore parts, finishes, colors and textures that are achievable through lacks technology.

While you may still not know who Lacks Enterprises is, We're pretty confident that the people who build cars do. And they are impressed with what Lacks offers at the intersection or Art and Science.

RESULTS

The Lacks website has continued to grow and evolve since its launch in 2017. Adding new languages and functionality each year as demand rises. It has become an integral tool in the sales process for Lacks teams around the globe.

36,000+ Annual Impressions
87,000+ Pageviews
1:35+ Average session