In todays fast paced, digital first society, to catch your target customers you need the right bait. Thats why DMF Bait Co. invested in new responsive website with advanced analytics, so they could understand where their customers were spawning and how to lure them into the funnel.

DMF Bait Co. is a family business started over 40 years ago, supplying some of the best worms you can buy. While their reputation has taken them a long way, new competitors were eating their audience in gobbling up some marketshare.

With an entire farm to grocery approach, DMF grows, sorts, packs and ships their bait products all over the country. But the website was difficult to navigate and didn’t allow the sales team to understand the daily users. So we architected a new responsive site that attached to their client management system and allowed for enhanced marketing automation to help chum the waters for new partners.

This solution has proven to be frenzy of success allowing DMF to land some whales in their new client roster like Walmart and Dicks sporting goods. With these tools it's easy to understand why DMF Bait Co. is going to need a bigger boat.

RESULTS

DMF Bait Co. grew their distribution and product offerings expanding into brand specific baits like garlic worms and adding Dick’s Sporting Goods and Walmart into their retail distribution.

NEW RETAIL PARTNERS
Walmart
Dick’s Sporting Goods