McClure’s Pickles are notorious near deli counters and bottomless Bloody Mary bars across the country. But their social media channels did not reflect that same level of popularity. They needed help.

The days of posting content all the time, are behind us. We moved McClure’s to a more strategic approach that allowed us to create great content that aligned with the pickle stories we wanted to tell. We planned and created these posts to go beyond just energizing the dedicated audience we had, but to also move the needle for their business.

To ensure our strategy was working we provided real-time monitoring and weekly analytics sessions to ensure we were putting content out there that people wanted to engage with and share. And, to further enhance the channels we activated a strategic partnership with Brooklyn Brewery to activate live events on-site from their Beer Mansion events all over the world.

In the end our strategy worked, we saw steady increases in fan growth across all channels but more importantly we increased online store visits by 278% helping grow a key aspect of their business.

RESULTS

Within the first 60 days of running our campaign we saw page engagement increase by nearly 20% and we tracked a 200% increase in goal conversions on Google Ads. In the months that followed we were able to correlate an increase in orders that correspond with the cities we targeted with our campaigns.